Advertising, Design and Marketing Services for Tourism Northern Ireland Resource (Ангилья - Тендер #51686574)

• Modification notice

Modification of a contract/concession during its term

Section I: Contracting entity I.1) Name and addresses

Tourism Northern Ireland

10-12 Linum Chambers, Bedford Street

BELFAST

BT2 7ES

UK

E-mail: ssdadmin.cpd@finance-ni.gov.uk

NUTS: UK

Internet address(es)

Main address: https://etendersni.gov.uk/epps

Address of the buyer profile: https://etendersni.gov.uk/epps

Section II: Object II.1) Scope of the procurement II.1.1) Title

Advertising, Design and Marketing Services for Tourism Northern Ireland Resource

Reference number: ID 2342618

II.1.2) Main CPV code

79341000

II.1.3) Type of contract

Services

II.2) Description II.2.3) Place of performance

NUTS code:

UKN

II.2.4) Description of the procurement

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its

marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed

against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.

Lot 1: Strategic and Lead Creative Agency

Lot 2: Online Media Services

Lot 3: Offline Media Services

Lot 4: Design, Marketing and Content Services

II.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession

Duration in months: 60

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure IV.2) Administrative information IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2019/S 189-459124

Section V: Award of contract/concession

Contract No: 1

V.2 Award of contract/concession V.2.1) Date of conclusion of the contract/concession

17/02/2020

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: Yes

V.2.3) Name and address of the contractor/concessionaire

BBDO

Dublin

IE

E-mail: businessdevelopment@bddo.com

NUTS: IE

Internet address(es)

URL: https://bbdo.com/

The contractor/concessionaire is an SME: No

V.2.3) Name and address of the contractor/concessionaire

Loud Mouth Media LTD

Belfast

UK

E-mail: info@loudmouthmedia.com

NUTS: UKN

Internet address(es)

URL: https://www.loudmouth-media.com

The contractor/concessionaire is an SME: No

V.2.3) Name and address of the contractor/concessionaire

Mammoth Design Consultants LTD

belfast

UK

E-mail: enquiries@mannothuk.com

NUTS: UKN

Internet address(es)

URL: https://mammoth.tv

The contractor/concessionaire is an SME: Yes

V.2.3) Name and address of the contractor/concessionaire

BDDO

Dublin

IE

E-mail: businessdevelopment@bddo.com

NUTS: IE

Internet address(es)

URL: https://bbdo.com/

The contractor/concessionaire is an SME: No

V.2.4) Information on value of the contract/lot/concession (excluding VAT)

Total value of the contract/lot: /concession: 41 500 000.00 GBP

Section VI: Complementary information VI.4) Procedures for review VI.4.1) Review body

The UK does not have any such bodies

Belfast

UK

VI.5) Date of dispatch of this notice

22/02/2024

Section VII: Modifications to the contract/concession

VII.1) Description of the procurement after the modifications

VII.1.1) Main CPV code

79340000

VII.1.2) Additional CPV code(s)

VII.1.3) Place of performance

NUTS code:

UKN

VII.1.4) Description of the procurement

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its

marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed

against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.

Lot 1: Strategic and Lead Creative Agency

Lot 2: Online Media Services

Lot 3: Offline Media Services

Lot 4: Design, Marketing and Content Services

VII.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession

Duration in months: 60

VII.1.6) Information on value of the contract/lot/concession (excluding VAT)

Total value of the procurement: 41 500 000.00 GBP

The contract/concession has been awarded to a group of economic operators: Yes

VII.1.7) Name and address of the contractor/concessionaire

BBDO

Dublin

IE

E-mail: businessdevelopement@bddo.com

NUTS: IE

Internet address(es)

URL: https://bbdo.com

The contractor/concessionaire is an SME: No

VII.1.7) Name and address of the contractor/concessionaire

Loud Mouth Media LTD

belfast

UK

E-mail: info@loudmouth-media.com

NUTS: UKN

Internet address(es)

URL: https://www.loudmouth-media.com

The contractor/concessionaire is an SME: No

VII.1.7) Name and address of the contractor/concessionaire

Mammoth Design Consultants LTD

Belfast

UK

E-mail: enquiries@mammothuk.com

NUTS: UKN

Internet address(es)

URL: https://mammoth.tv

The contractor/concessionaire is an SME: No

VII.1.7) Name and address of the contractor/concessionaire

BBDO

Dublin

IE

E-mail: businessdevelopment@bbdo.com

NUTS: IE

Internet address(es)

URL: https://bbdo.com/

The contractor/concessionaire is an SME: No

VII.2) Information about modifications

VII.2.1) Description of the modifications

With respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive

changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first

modification on 17 July 2021 increased the value by £10,500,000, to allow for the increased funding from DfE, which covered additional

interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI’s Strategic and

Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further £10,500,000 increasing the

contract value to an estimated £41.5m. This is a result of Tourism NI receiving an additional £7 million budget in the 2022/23 financial

year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE)

have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract.

VII.2.2) Reasons for modification

Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee

Description of the circumstances which rendered the modification necessary and explanation of the unforeseen nature of these circumstances:

The Regulations permit the modification of a contract where the changes proposed meet one or more of the prescribed tests as set out in Regulation 72. Having considered the information provided Tourism NI may be able to rely on the Regulation 72(1)(c) provision when considered against the 3 elements of this test

VII.2.3) Increase in price

Updated total contract value before the modifications (taking into account possible earlier contract modifications and price adaptions and, in the case of Directive 2014/23/EU, average inflation in the Member State concerned)

Value excluding VAT: 31 500 000.00 Currency: GBP

Total contract value after the modifications

Value excluding VAT: 41 500 000.00 Currency: GBP

Information added to the notice since publication.

Additional information added to the notice since it"s publication. Commodity Categories Commodity Categories
Delivery Locations Delivery Locations
Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions

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