Public Relations Strategy and Campaign for Citizens Advice South East Wales (Ангилья - Тендер #45368621)

As in 1.1

As in 1.1

Public Relations Strategy and Campaign for Citizens Advice South East Wales

Citizens Advice South East Wales is required to commission an individual or company to develop a PR Strategy and PR Campaign which will assist CASEW in raising its profile and awareness among key stakeholders. This will include:

a) Understanding where we are now

b) Understanding where we want to be (setting objectives)

c) Identifying who we need to reach (prioritising target audience)

d) Working out how to reach them (target media, channels)

e) Clarifying what we need to say to them (tone of voice, key messages, content)

f) Creating a delivery plan

g) Identifying how we can monitor the plan’s effectiveness

The individual or company will be required to:

a) Develop the PR strategy and delivery plan

b) Implement elements of the plan e.g. write content

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=134349.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

A total budget of £10,000 is available for this work, this should include all expenses, charges and any third party costs. This needs to include VAT.

The successful bidder will be required to commit to a formal contract with CASEW.

The bidder should provide the details of one individual who will lead the contract, along with lead agencies and individuals for each of the specific disciplines of necessary skills for this work. The named leader will be a member of the project board.

All of the work is deemed commercially sensitive and confidential, and it should not be provided to any other party without written agreement from CASEW.

One of the conditions of appointment is that the consultant will indemnify the client against any claims deriving from the commission, whether through omission or otherwise. The appointed consultant should confirm that he/she has the following, or should commit to obtain it should he/she be appointed.

Professional indemnity insurance worth at least £1m.

Public Liability Insurance worth at least £2m.

Employer"s Liability Insurance worth at least £5m.

Single stage

2023-PR-01

Citizens Advice South East Wales (CASEW) is a Consortium of eight independent local Citizens Advice (LCA) organisations in South East Wales, these include:

Bridgend Monmouthshire

Caerphilly Blaenau Gwent Newport

Cardiff and Vale Rhondda Cynon Taff

Merthyr Tydfil Torfaen

They range in size from Caerphilly Blaenau Gwent and Cardiff & Vale each with incomes of over £4 million and around 150 - 200 employees each to Monmouthshire with an income of around £200,000 and 8 part time employees. Between them, the LCAs have an income of nearly £15 million and employ close to 600 people.

The goal of the consortium is to safeguard and grow high quality Citizens Advice service provision across South East Wales, through working with commissioners to co-design services, creating a single point of contracting, and by tendering competitively for public service contracts via a range of channels.

A key driver for the establishment of the consortium is the current economic and social climate, with consortium formation aiming to strengthen the resilience of the service in the face of significant cuts in public sector spending and the growing client demand.

CASEW is a company limited by guarantee and Registered Charity. The consortium is a membership-owned and controlled body, with the members of the company being the LCA organisations in the South East Wales area. Its defining characteristics include:

- The consortium is owned and controlled by its members, with the majority of trustees drawn from member LCAs.

- The consortium will create a single point of contracting.

- The consortium will operate through a hub and spoke structure.

(WA Ref:134349)

The buyer considers that this contract is suitable for consortia bidding.