Advertising consultancy services (Ирландия - Тендер #47070373)

1. Section I
   1. Name and addresses
      Bord na Móna PLC
      Main Street
      Newbridge
      W12 XR59
      Ireland
      Telephone: +353 45439000
      E-mail: mairead.henry@bnm.ie
      
   2. Joint procurement
      
   3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://www.etenders.gov.ie
      Additional information can be obtained from the abovementioned addressto the abovementioned address
      
   4. Type of the contracting authority:
      
   5. Main activity:
      Electricity
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         MH 06/23 - Strategic Creative Advertising Agency

      2. Main CPV code:
         79341100
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         Expressions of interest are invited from suitably qualified Applicants interested in being considered for the provision of strategic and creative marketing and communications services. The Contracting Entity believes in engaging with their agencies, at all times, using a fully collaborative and partnership approach. The service provider appointed, will specifically provide services to support brand communication and the delivery of marketing and communications objectives. The scope of services is anticipated to include development of integrated strategic communications for use across multiple communications channels; TV radio, outdoor, print, internal communications, digital, including social media channels and relevant websites. The framework will include but not be limited to the provision of: • A strong Strategic Planning capability and demonstration of quality delivery of fully integrated campaigns is key. • Assistance with the planning, design, deployment and analysis of benchmarking research and tracking research (e.g., for the purpose of determining audience reach, sentiment, attitude, solutions to deal with weaknesses and shortcomings and full reporting on outcomes, as Contracting Entity may require). • Presentation of creative concepts and solutions based on briefs supplied by the Contracting Entity. • Advice and assistance on any issues arising in connection with integrated marketing communications campaigns undertaken by the Contracting Entity. • Planning and creation of creative material for use in all media channels as and when required by the Contracting Entity. This includes, but is not limited to, the commissioning of designers, photographers, videographers, artists, directors, musicians, and other persons engaged in such production. • The prompt delivery of creative materials ordered by the client or by any person so authorised on its behalf. • Managing all aspects of the production of creative material for all media channels as and when required by the Contracting Entityting the Contracting Entity in addressing ad hoc queries from members of the public and other requests and enquiries relating to the campaigns and/or creative material developed. • Consideration and review of current or upcoming business ambitions and/or challenges and providing proposals and preparing recommendations. • Advising the Contracting Entity in relation to copyright and intellectual property issues with a view to ensuring full compliance with the provisions of this Agreement. • Advising the Contracting Entity in relation to Official Languages Act obligations with a view to ensuring full compliance with the provisions of this Agreement. • Liaising directly with other Contracting Entity contractors and any other third parties as the Contracting Entity may require. • Cooperating and working with the Contracting Entity’s other communication agencies (including its media planning and buying agency and its public relations agency). • The operation of a rigorous project management and quality control system to monitor the provisions of the Services in accordance with the practices and procedures approved by the Contracting Entity. The Contracting Entity intends to establish a single supplier framework agreement. Once the framework agreement is in place, and as and when requirements arise, contracts will be awarded to the framework member either on the basis of the original tender submitted or after discussing the specific Scope of Requirements and agreeing the contract price in accordance with the original tender submission. A Purchase Order will then be issued to the framework member. No work should be undertaken without a valid Purchase Order. Any invoice received which does not quote a valid Purchase Order number will be returned to the framework member. The framework agreement period will be for an initial duration of three years with the option to extend annually for up to an additional five years.

      5. Estimated total value:
         Value excluding VAT: 8 000 000.00 EUR
         
      6. Information about lots:
         This contract is divided into lots: no
         
   2. Description
      1. Title:
         
      2. Additional CPV code(s):
         79340000, 79341200, 79341400, 79341000, 79341500, 92111210, 92111200
         
      3. Place of performance:
         
      4. Description of the procurement:
         

         Expressions of interest are invited from suitably qualified Applicants interested in being considered for the provision of strategic and creative marketing and communications services. The Contracting Entity believes in engaging with their agencies, at all times, using a fully collaborative and partnership approach. The service provider appointed, will specifically provide services to support brand communication and the delivery of marketing and communications objectives. The scope of services is anticipated to include development of integrated strategic communications for use across multiple communications channels; TV radio, outdoor, print, internal communications, digital, including social media channels and relevant websites. The framework will include but not be limited to the provision of: • A strong Strategic Planning capability and demonstration of quality delivery of fully integrated campaigns is key. • Assistance with the planning, design, deployment and analysis of benchmarking research and tracking research (e.g., for the purpose of determining audience reach, sentiment, attitude, solutions to deal with weaknesses and shortcomings and full reporting on outcomes, as Contracting Entity may require). • Presentation of creative concepts and solutions based on briefs supplied by the Contracting Entity. • Advice and assistance on any issues arising in connection with integrated marketing communications campaigns undertaken by the Contracting Entity. • Planning and creation of creative material for use in all media channels as and when required by the Contracting Entity. This includes, but is not limited to, the commissioning of designers, photographers, videographers, artists, directors, musicians, and other persons engaged in such production. • The prompt delivery of creative materials ordered by the client or by any person so authorised on its behalf. • Managing all aspects of the production of creative material for all media channels as and when required by the Contracting Entityting the Contracting Entity in addressing ad hoc queries from members of the public and other requests and enquiries relating to the campaigns and/or creative material developed. • Consideration and review of current or upcoming business ambitions and/or challenges and providing proposals and preparing recommendations. • Advising the Contracting Entity in relation to copyright and intellectual property issues with a view to ensuring full compliance with the provisions of this Agreement. • Advising the Contracting Entity in relation to Official Languages Act obligations with a view to ensuring full compliance with the provisions of this Agreement. • Liaising directly with other Contracting Entity contractors and any other third parties as the Contracting Entity may require. • Cooperating and working with the Contracting Entity’s other communication agencies (including its media planning and buying agency and its public relations agency). • The operation of a rigorous project management and quality control system to monitor the provisions of the Services in accordance with the practices and procedures approved by the Contracting Entity. The Contracting Entity intends to establish a single supplier framework agreement. Once the framework agreement is in place, and as and when requirements arise, contracts will be awarded to the framework member either on the basis of the original tender submitted or after discussing the specific Scope of Requirements and agreeing the contract price in accordance with the original tender submission. A Purchase Order will then be issued to the framework member. No work should be undertaken without a valid Purchase Order. Any invoice received which does not quote a valid Purchase Order number will be returned to the framework member. The framework agreement period will be for an initial duration of three years with the option to extend annually for up to an additional five years.

      5. Award criteria:
         Price is not the only award criterion and all criteria are stated only in the procurement documents
      6. Estimated value:
         
         
      7. Duration of the contract, framework agreement or dynamic purchasing system:
         Duration in months: 36
         This contract is subject to renewal: yes
         Description of renewals:

         The initial contract period envisaged is 3 years with the possibility to extend annually up to a further 5 years, subject always to the satisfactory performance of the supplier. The estimated spend of 8000000 EUR is taking into account the full duration of the contract including the possible extensions.

      8. Information about the limits on the number of candidates to be invited:
         Envisaged number of candidates: 1
         
      9. Information about variants:
         Variants will be accepted: no
         
      10. Information about options:
          Options: no
      11. Information about electronic catalogues:
          
          
      12. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds: no
      13. Additional information:
          
3. Section III
   1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
         List and brief description of conditions:

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

      2. Economic and financial standing:
         List and brief description of selection criteria:

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

         Minimum level(s) of standards possibly required:

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

      3. Technical and professional ability:
         List and brief description of selection criteria:

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

         Minimum level(s) of standards possibly required:

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

      4. Information about reserved contracts:
         
      5. Deposits and guarantees required:
         

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

      6. Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
         

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

      7. Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
         

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

   2. Conditions related to the contract:
      1. Information about a particular profession:
         
         Contract performance conditions:

         Please see Information Memorandum and Pre-Qualification Questionnaire attached to this notice

      2. Information about staff responsible for the performance of the contract:
         
4. Section IV
5. Description:
   1. Type of procedure:
      Negotiated procedure with prior call for competition
   2. Information about a framework agreement or a dynamic purchasing system:
      Framework agreement with a single operator
   3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      
   4. Information about negotiation:
      
   5. Information about electronic auction:
      
   6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: yes
6. Administrative information:
   1. Previous publication concerning this procedure:
      
   2. Time limit for receipt of tenders or requests to participate:
      Date: 2023-11-17
      Local time: 12:00
      
   3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
      
   4. Languages in which tenders or requests to participate may be submitted:
      EN
   5. Minimum time frame during which the tenderer must maintain the tender:
      (from the date stated for receipt of tender)
      
   6. Conditions for opening of tenders:
      

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