Advertising and marketing services (Франция - Тендер #41925085)

1. Section I
   1. Name and addresses
      CIVB
      1 cours du XXX juillet
      BORDEAUX
      33075
      France
      Telephone: +33 556002266
      E-mail: proposals@vins-bordeaux.fr
      
   2. Joint procurement
      
   3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://civb.e-marchespublics.com/
      Additional information can be obtained from the abovementioned addressto the abovementioned address
      
   4. Type of the contracting authority:
      Other type: Organisme de filière
      
   5. Main activity:
      Other activity: Agroalimentaire
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         SERVICES MARKETING JAPON 2023-2025

      2. Main CPV code:
         79340000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         Le présent appel d"offres du Conseil Interprofessionnel du Vin de Bordeaux vise à identifier un prestataire de services marketing au Japon pour la période 2023-2025 et en respect des activités suivantes, à compter de la date d"attribution de chaque lot.

      5. Estimated total value:
         Value excluding VAT: 2 900 000.00 EUR
         
      6. Information about lots:
         all lots
   2. Description
      1. Title:
         

         Promotions en point de vente

         Lot No: 1
         
      2. Additional CPV code(s):
         79342200
         
      3. Place of performance:
         
      4. Description of the procurement:
         

         Créer et exécuter des concepts et des activations en magasin percutants et créatifs pour les promotions des vins de Bordeaux.Création et exécution d"activations sur site pour les vins de Bordeaux.

      5. Award criteria:
         Price is not the only award criterion and all criteria are stated only in the procurement documents
      6. Estimated value:
         Value excluding VAT: 800 000.00 EUR
         
      7. Duration of the contract, framework agreement or dynamic purchasing system:
         
         Start: 2023-06-01
         End: 2025-12-31
         This contract is subject to renewal: no
         
      8. Information about the limits on the number of candidates to be invited:
         
      9. Information about variants:
         Variants will be accepted: no
         
      10. Information about options:
          Options: no
      11. Information about electronic catalogues:
          
          
      12. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Règlement (UE) n° 1308/2013 ; Règlement (CE) n°555/2008.

      13. Additional information:
          
      14. Title:
          

          Relations Trade et Formation

          Lot No: 2
          
      15. Additional CPV code(s):
          80500000, 80521000, 79416000
          
      16. Place of performance:
          
      17. Description of the procurement:
          

          Fournir des informations sur le marché et proposer une stratégie et un plan d"action de trade marketing pertinents.

      18. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      19. Estimated value:
          Value excluding VAT: 950 000.00 EUR
          
      20. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2023-06-01
          End: 2025-12-31
          This contract is subject to renewal: no
          
      21. Information about the limits on the number of candidates to be invited:
          
      22. Information about variants:
          Variants will be accepted: no
          
      23. Information about options:
          Options: no
      24. Information about electronic catalogues:
          
          
      25. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Règlement (UE) n° 1308/2013 ; Règlement (CE) n°555/2008.

      26. Additional information:
          
      27. Title:
          

          Digital

          Lot No: 3
          
      28. Additional CPV code(s):
          79342200, 72400000
          
      29. Place of performance:
          
      30. Description of the procurement:
          

          Gérer les comptes de médias sociaux du CIVB au Japon, de la création de contenu au développement de campagnes et à la publication.Identifier, recruter et gérer les KOLs pertinents pour soutenir les campagnes du CIVB au Japon.

      31. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      32. Estimated value:
          Value excluding VAT: 415 000.00 EUR
          
      33. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2023-06-01
          End: 2025-12-31
          This contract is subject to renewal: no
          
      34. Information about the limits on the number of candidates to be invited:
          
      35. Information about variants:
          Variants will be accepted: no
          
      36. Information about options:
          Options: no
      37. Information about electronic catalogues:
          
          
      38. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Règlement (UE) n° 1308/2013 ; Règlement (CE) n°555/2008.

      39. Additional information:
          
      40. Title:
          

          Relations Presse

          Lot No: 4
          
      41. Additional CPV code(s):
          79416000
          
      42. Place of performance:
          
      43. Description of the procurement:
          

          Entretenir l"intérêt des médias pour Bordeaux en les informant régulièrement.Informer les médias des actions menées par le CIVB au Japon.Approfondir des sujets avec des informations très détaillées sur un sujet prioritaire pour les vins de Bordeaux.Faire venir des journalistes à Bordeaux.Répondre à toutes les questions et "demandes entrantes" des médias.

      44. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      45. Estimated value:
          Value excluding VAT: 235 000.00 EUR
          
      46. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2023-06-01
          End: 2025-12-31
          This contract is subject to renewal: no
          
      47. Information about the limits on the number of candidates to be invited:
          
      48. Information about variants:
          Variants will be accepted: no
          
      49. Information about options:
          Options: no
      50. Information about electronic catalogues:
          
          
      51. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Règlement (UE) n° 1308/2013 ; Règlement (CE) n°555/2008.

      52. Additional information:
          
      53. Title:
          

          Achat média

          Lot No: 5
          
      54. Additional CPV code(s):
          79341400, 79341200, 79341100
          
      55. Place of performance:
          
      56. Description of the procurement:
          

          Proposer des plans médias visant à renforcer la visibilité de la marque on-line et off-line et à accroître la visibilité des activités du CIVB au Japon.

      57. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      58. Estimated value:
          Value excluding VAT: 500 000.00 EUR
          
      59. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2023-06-01
          End: 2025-12-31
          This contract is subject to renewal: no
          
      60. Information about the limits on the number of candidates to be invited:
          
      61. Information about variants:
          Variants will be accepted: no
          
      62. Information about options:
          Options: no
      63. Information about electronic catalogues:
          
          
      64. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Règlement (UE) n° 1308/2013 ; Règlement (CE) n°555/2008.

      65. Additional information:
          
3. Section III
   1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
         List and brief description of conditions:

         Une lettre de motivation précisant les lots pour lesquels le candidat soumet une proposition

         Une fiche d"identification dûment complétée et signée, avec la preuve d"enregistrement au registre des sociétés

         Une déclaration sur l"honneur dûment complétée et signée

      2. Economic and financial standing:
         Selection criteria as stated in the procurement documents
      3. Technical and professional ability:
         Selection criteria as stated in the procurement documents
      4. Information about reserved contracts:
         
   2. Conditions related to the contract:
      1. Information about a particular profession:
         
      2. Information about staff responsible for the performance of the contract:
         Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
4. Section IV
5. Description:
   1. Type of procedure:
      Open procedure
   2. Information about a framework agreement or a dynamic purchasing system:
      
   3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      
   4. Information about negotiation:
      
   5. Information about electronic auction:
      
   6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: no
6. Administrative information:
   1. Previous publication concerning this procedure:
      
   2. Time limit for receipt of tenders or requests to participate:
      Date: 2023-06-19
      Local time: 13:00
      
   3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
      
   4. Languages in which tenders or requests to participate may be submitted:
      FR
   5. Minimum time frame during which the tenderer must maintain the tender:
      (from the date stated for receipt of tender)
      
   6. Conditions for opening of tenders:
      Date: 2023-06-20
      Local time: 12:00
      

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