Digital Marketing (Великобритания (Англия, Шотландия, Уэльс) - Тендер #46188652)

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Contract notice

Section I: Contracting authority

I.1) Name and addresses

South West Yorkshire Partnership NHS Foundation Trust

Fieldhead, Ouchthorpe Lane

Wakefield

WF1 3SP

UK

E-mail: james.vickers@swyt.nhs.uk

NUTS: UKE

Internet address(es)

Main address: https://www.southwestyorkshire.nhs.uk/

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://in-tendhost.co.uk/southwestyorkshire/aspx/Home

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be sent electronically to:

https://in-tendhost.co.uk/southwestyorkshire/aspx/Home

Tenders or requests to participate must be sent to the abovementioned address

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Health

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Digital Marketing

Reference number: T2660

II.1.2) Main CPV code

79342000

II.1.3) Type of contract

Services

II.1.4) Short description

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:• Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service • Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service. • Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover• Providing long term planning documentation for future campaigns and engagement strategies. • Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.• To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic’s, Success Stories, Special features• Provide

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKE

Main site or place of performance:

II.2.4) Description of the procurement

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:• Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service • Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service. • Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover• Providing long term planning documentation for future campaigns and engagement strategies. • Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.• To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic’s, Success Stories, Special features• Provide social media management expertise to further develop brand awareness and client relationships across different platforms • Expert knowledge of latest developments and innovations in the digital marking sector• Create and post daily content across varied social media platforms including dedicated resource for timely responses 7 days per week. • Promote Yorkshire Smokefree using both paid advertising and non-paid advertising methods to enhance brand awareness and contribute to increasing service user engagement levels. • To provide monthly activity reports which should include; engagement levels, paid/non-paid advertising reports, success and improvement measures and future planning broken down in sub categories to be agreed with Yorkshire Smokefree.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 16/10/2023

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.7) Conditions for opening of tenders

Date: 16/10/2023

Local time: 12:00

Place:

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.4) Procedures for review

VI.4.1) Review body

South West Yorkshire Partnership NHS Foundation Trust

Fieldhead, Ouchthorpe Lane

Wakefield

WF1 3SP

UK

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

VI.5) Date of dispatch of this notice

14/09/2023

Information added to the notice since publication.

Additional information added to the notice since it"s publication.

Commodity Categories

Commodity Categories

Delivery Locations

Delivery Locations

Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions

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