Advertising and marketing services (Испания - Тендер #41476035)

1. Section I
   1. Name and addresses
      Sociedad Pública de Gestión y Promoción Turística y Cultural del Principado de Asturias S.A.U.
      Luis Moya Blanco, 261
      Gijón
      33203
      Spain
      Telephone: +034 985185858
      E-mail: contratacion@turismoycultura.asturias.es
      Fax: +034 985185578
      
   2. Joint procurement
      
   3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=JxkW7oXQ8GR70UvEyYJSGw%3D%3D
      Additional information can be obtained from the abovementioned addressto the abovementioned address
      
   4. Type of the contracting authority:
      Body governed by public law
      
   5. Main activity:
      General public services
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         Servicio para el desarrollo de la planificación estratégica, compra de soportes publicitarios, monitorización y evaluación de las campañas del Principado de Asturias como destino turístico.

         Reference number: CM 39/23
         
      2. Main CPV code:
         79340000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         Servicio para el desarrollo de la planificación estratégica, compra de soportes publicitarios, monitorización y evaluación de las campañas del Principado de Asturias como destino turístico.

      5. Estimated total value:
         Value excluding VAT: 16 961 345.10 EUR
         
      6. Information about lots:
         maximum number of lots: 2
         Maximum number of lots that may be awarded to one tenderer: 2
         The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

         Según lo establecido en el Pliego de Condiciones Jurídicas

   2. Description
      1. Title:
         

         Planificación estratégica, compra de soportes publicitarios, monitorización y evaluación de resultados del plan de medios circunscrito al ámbito autonómico.

         Lot No: 1
         
      2. Additional CPV code(s):
         79340000, 79341000, 79341100, 79341400
         
      3. Place of performance:
         
      4. Description of the procurement:
         

         Planificación estratégica, compra de soportes publicitarios, monitorización y evaluación de resultados del plan de medios circunscrito al ámbito autonómico.

      5. Award criteria:
         Quality criterion - Name: Fundamentación de la estrategia y mix de medios / Weighting: 10
         Quality criterion - Name: Planificación estratégica / Weighting: 23
         Quality criterion - Name: Propuesta de indicadores y modelo de informe de evaluación / Weighting: 12
         Cost criterion - Weighting: 10
         Cost criterion - Weighting: 20
         Cost criterion - Weighting: 10
         Cost criterion - Weighting: 10
         Cost criterion - Weighting: 5
         
      6. Estimated value:
         Value excluding VAT: 431 404.96 EUR
         
      7. Duration of the contract, framework agreement or dynamic purchasing system:
         Duration in months: 29
         This contract is subject to renewal: yes
         Description of renewals:

         Hasta un máximo de DOS (2) AÑOS sin incluir el plazo original

      8. Information about the limits on the number of candidates to be invited:
         
      9. Information about variants:
         Variants will be accepted: no
         
      10. Information about options:
          Options: yesDescription of options:

          Llegado a su vencimiento dicho plazo de ejecución podrá ser prorrogado anualmente hasta un máximo de DOS (2) años, sin incluir el plazo original

      11. Information about electronic catalogues:
          
          
      12. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds: no
      13. Additional information:
          
      14. Title:
          

          Planificación estratégica, compra de soportes publicitarios y evaluación del plan medios circunscrito al ámbito español e internacional.

          Lot No: 2
          
      15. Additional CPV code(s):
          79340000, 79341000, 79341100, 79341400
          
      16. Place of performance:
          
      17. Description of the procurement:
          

          Planificación estratégica, compra de soportes publicitarios y evaluación del plan medios circunscrito al ámbito español e internacional.

      18. Award criteria:
          Quality criterion - Name: Fundamentación de la estrategia y mix de medios / Weighting: 10
          Quality criterion - Name: Planificación estratégica / Weighting: 23
          Quality criterion - Name: Propuesta de indicadores y modelo de informe de evaluación / Weighting: 12
          Cost criterion - Weighting: 10
          Cost criterion - Weighting: 20
          Cost criterion - Weighting: 10
          Cost criterion - Weighting: 10
          Cost criterion - Weighting: 5
          
      19. Estimated value:
          Value excluding VAT: 7 933 884.29 EUR
          
      20. Duration of the contract, framework agreement or dynamic purchasing system:
          Duration in months: 29
          This contract is subject to renewal: yes
          Description of renewals:

          Hasta un máximo de DOS (2) AÑOS sin incluir el plazo original

      21. Information about the limits on the number of candidates to be invited:
          
      22. Information about variants:
          Variants will be accepted: no
          
      23. Information about options:
          Options: yesDescription of options:

          Llegado a su vencimiento dicho plazo de ejecución podrá ser prorrogado anualmente hasta un máximo de DOS (2) años, sin incluir el plazo original

      24. Information about electronic catalogues:
          
          
      25. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds: no
      26. Additional information:
          
3. Section III
   1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
         List and brief description of conditions:

         Capacidad de obrar

         Preferencia para empresas con trabajadores con discapacidad

      2. Economic and financial standing:
         List and brief description of selection criteria:

         Cifra anual de negocio

      3. Technical and professional ability:
         List and brief description of selection criteria:

         - Trabajos realizados

      4. Information about reserved contracts:
         
   2. Conditions related to the contract:
      1. Information about a particular profession:
         Contract performance conditions:

         Consideraciones de tipo social. Descripción: Según lo establecido en el apartado 24 del PCJ

      2. Information about staff responsible for the performance of the contract:
         
4. Section IV
5. Description:
   1. Type of procedure:
      Open procedure
   2. Information about a framework agreement or a dynamic purchasing system:
      
   3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      
   4. Information about negotiation:
      
   5. Information about electronic auction:
      
   6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: no
6. Administrative information:
   1. Previous publication concerning this procedure:
      
   2. Time limit for receipt of tenders or requests to participate:
      Date: 2023-06-05
      Local time: 10:00
      
   3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
      
   4. Languages in which tenders or requests to participate may be submitted:
      ES
   5. Minimum time frame during which the tenderer must maintain the tender:
      (from the date stated for receipt of tender)
      
   6. Conditions for opening of tenders:
      Date: 2023-06-05
      Local time: 11:00
      Place:

      Laboral Ciudad de la Cultura

      Datos de Dirección:

      Calle: Luis Moya Blanco 261

      CP: 33203

      Población: Gijón

      País: España

      Information about authorised persons and opening procedure:

      Descripción:

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