Public relations services (Италия - Тендер #49235339)

1. Section I
   1. Name and addresses
      Confcooperative - Confederazione delle Cooperative italiane
      Via Torino 146
      Roma
      00184
      Italy
      Telephone: +39 0668000575
      E-mail: pierangelini.g@confcooperative.it
      
   2. Joint procurement
      
   3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://www.confcooperative.it/LInformazione/Le-notizie/bando-di-gara-per-attivit224-di-informazione-e-comunicazione
      Additional information can be obtained from the abovementioned addressto the abovementioned address
      
   4. Type of the contracting authority:
      Other type: Association representing the cooperative world
      
   5. Main activity:
      Other activity: Representation, assistance, protection and review of the cooperative movement
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         Public Notice of Tender for the Selection of an ‘Implementing Body’ of a Promotion Programme concerning Agricultural Products in the Internal Market

         Reference number: 101138712
         
      2. Main CPV code:
         79416000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         Public Notice of Tender for the selection, by means of an open competitive procedure, of an ‘Implementing Body’ engaged for the realisation of the actions directed at the attainment of the objectives that are provided by the Programme ‘Think Milk, Taste Europe, be Smart!’. This program was presented within the Call for proposals AGRIP – SIMPLE 2023 grants for information and promotion actions concerning agricultural products carried out in the internal market and in third countries in accordance with Regulation (EU) No 1144/2014 and is concerning information and promotion activities aimed at the target countries Italy and Germany. The area of interest is the dairy sector, with particular focus on cow"s milk.

      5. Estimated total value:
         Value excluding VAT: 1 999 412.00 EUR
         
      6. Information about lots:
         This contract is divided into lots: no
   2. Description
      1. Title:
         
      2. Additional CPV code(s):
         
         
      3. Place of performance:
         Main site or place of performance:

         Promotion and information activities must be carried out in the target countries Italy and Germany.

      4. Description of the procurement:
         

         Public Notice of Tender for the selection, by means of an open competitive procedure, of an ‘Implementing Body’ engaged for the realisation of an information and promotion campaign directed at the attainment of the objectives that are provided by the 3-years-Programme (2024-2027) ‘Think Milk, Taste Europe, be Smart!’ that will be carried out in Italy and Germany. The area of interest is the dairy sector, with particular focus on cow"s milk.

         The successful tenderer will have to organize, develop and coordinate different areas of activity by identifying the best strategic and innovative solutions, divided into:

         - Permanent PR activities, press office;

         - Collaborations with influencer;

         - PR radio-TV;

         - Press events: blogger tour;

         - Press events: press training activities;

         - Website and social media;

         - Print and online advertising;

         - Communication tools and video;

         - Trade fairs;

         - B2B events for media and content creator;

         - Sponsorship of consumer events;

         - Study trip for trade operators;

         - Other promotional events for trade operators;

         The service consists in carrying out the information and promotion activities envisaged by the Programme. The implementing body must therefore ensure:

         - the development and implementation of the information and promotion activities foreseen by the three-year programme, starting from its launch;

         - that these activities are carried out in accordance with the Programme’s timetable, on the basis of the objectives described in the action and communication strategy and through results and impact monitoring;

         - the financial management of the Programme, including the preparation of periodic and final technical reports (operational e financial);

         - that the development and execution of the Programme is carried out taking into consideration the priorities and objectives of EU Regulation no. 1144/2104, ensuring clear recognition of the Programme, its promoters and the European co-financing from which it benefits - according to the rules and regulations indicated by the European and national legislation of reference.

      5. Award criteria:
         Price is not the only award criterion and all criteria are stated only in the procurement documents
      6. Estimated value:
         Value excluding VAT: 1 999 412.00 EUR
         
      7. Duration of the contract, framework agreement or dynamic purchasing system:
         Duration in months: 36
         This contract is subject to renewal: no
         
      8. Information about the limits on the number of candidates to be invited:
         
      9. Information about variants:
         Variants will be accepted: no
         
      10. Information about options:
          Options: no
      11. Information about electronic catalogues:
          
          
      12. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Reg. UE 1144/2014 — Commission Implementing Decision— C(2023) 7540 final, dated November 10, 2023. Proposal No. 101138712, acronym «CONFCOOP_MI2».

      13. Additional information:
          
3. Section III
   1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
         List and brief description of conditions:

         See the tender documents under the following link: https://www.confcooperative.it/LInformazione/Le-notizie/bando-di-gara-per-attivit224-di-informazione-e-comunicazione

      2. Economic and financial standing:
         Selection criteria as stated in the procurement documents
      3. Technical and professional ability:
         Selection criteria as stated in the procurement documents
      4. Information about reserved contracts:
         
   2. Conditions related to the contract:
      1. Information about a particular profession:
         
      2. Information about staff responsible for the performance of the contract:
         Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
4. Section IV
5. Description:
   1. Type of procedure:
      Open procedure
   2. Information about a framework agreement or a dynamic purchasing system:
      
   3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      
   4. Information about negotiation:
      
   5. Information about electronic auction:
      
   6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: no
6. Administrative information:
   1. Previous publication concerning this procedure:
      
   2. Time limit for receipt of tenders or requests to participate:
      Date: 2024-01-09
      Local time: 15:00
      
   3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
      
   4. Languages in which tenders or requests to participate may be submitted:
      EN, IT
   5. Minimum time frame during which the tenderer must maintain the tender:
      (from the date stated for receipt of tender)
      
   6. Conditions for opening of tenders:
      Date: 2024-01-10
      Local time: 10:00
      Place:

      Head-Office of Confcooperative, Via Torino n. 146, 00184 ROMA - ITALY

      Information about authorised persons and opening procedure:

      The procedures for participating in the public session of the tender procedure are specified in the technical specifications.

Источник закупки

Импорт - Экспорт по стране Италия