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Advertising and marketing services (Германия - Тендер #42824355)


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Страна: Германия (другие тендеры и закупки Германия)
Организатор тендера: Bioland e.V.
Номер конкурса: 42824355
Дата публикации: 16-06-2023
Источник тендера:


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Регистрация
20230611OtherContract award noticeServicesOpen procedureEuropean UnionNot applicableThe most economic tenderOther01C0301
  1. Section I
    1. Name and addresses
      Bioland e.V.
      Mainz
      Germany
      E-mail: verena.kindinger@bioland.de
    2. Type of the contracting authority:
      Other type: privater Auftraggeber
    3. Main activity:
      Other activity: Verband für organisch-biologischen Landbau
  2. Section II
    1. Scope of the procurement:
      1. Title:

        Agentur(en) für die Implementierung des Informations- und Absatzförderungsprogramms von Agrarerzeugnissen im Binnenmarkt „Grenzenlos regional – Bio in Europa“ in Deutschland

        Reference number: 2023/S 052-154215
      2. Main CPV code:
        79340000, 22140000, 22150000, 79340000, 79340000, 79810000, 92111000, 92111000, 79952000, 79953000, 79952000, 79340000, 92211000, 79951000, 79951000
      3. Type of contract:
        Services
      4. Short description:

        Das Projekt "Grenzenlos Regional - Bio in Europa" zielt auf die Erhöhung der Bekanntheit und des Hintergrundwissens zum EU-Bio-Logo und anderen Bio-Standards sowie auf den Abbau von Vorurteilen und somit der Steigerung von Vertrauen in Bio-Produkte. Zielgruppe des Projektes sind Endverbraucher*innen, Kinder und B2B. Die zur Angebotsabgabe aufgeforderten Wirtschaftsteilnehmer (nicht abschließend: Agenturen oder Unternehmen mit Erfahrungen in den Bereichen Marketing, Werbekampagnen, Informations- und Absatzförderungskampagnen, Event-Organisation, Point of Sale-Aktivitäten, schul- und hofpädagogische Veranstaltungen) sollen das Kommunikationskonzept und Kommunikationsmaterialien entwickeln und bereitstellen, eine Roadshow, POS-Aktionen sowie pädagogische Veranstaltungen konzipieren, organisieren und umsetzen sowie begleitende Werbedienstleistungen.

      5. Information about lots:
        This contract is divided into lots: yes
      6. Total value of the procurement:
        Value excluding VAT: 1 516 334.00 EUR
    2. Description
      1. Title:

        Kommunikationskonzept, CI und Informationsmaterialien Print

      2. Additional CPV code(s):
        22140000, 22150000, 79340000
      3. Place of performance:
      4. Description of the procurement:

        Entwicklung CD/CI, Kommunikationskonzept, Kampagnenbotschaften und Slogans

        Konzeption, Gestaltung, Text, Umsetzung und Druck Flyer und Broschüren

      5. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      6. Information about options:
        Options: no
      7. Information about European Union funds:
      8. Additional information:
      9. Title:

        Gadgets und Kommunikationsmaterialien für Events

      10. Additional CPV code(s):
        79340000, 79810000
      11. Place of performance:
      12. Description of the procurement:

        Konzeption, Gestaltung, Umsetzung und Fertigung Gadgets und Kommunikationsmaterialien (Roll-Ups, Beachflags, Banner)

      13. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      14. Information about options:
        Options: no
      15. Information about European Union funds:
      16. Additional information:
      17. Title:

        Erklärvideos

      18. Additional CPV code(s):
        92111000
      19. Place of performance:
      20. Description of the procurement:

        Konzeption und Produktion Erklärclips und Erklärvideos für Verbraucher/Kinder

      21. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      22. Information about options:
        Options: no
      23. Information about European Union funds:
      24. Additional information:
      25. Title:

        VR-Videos

      26. Additional CPV code(s):
        92111000
      27. Place of performance:
      28. Description of the procurement:

        Konzeption und Produktion VR-Videos

      29. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      30. Information about options:
        Options: no
      31. Information about European Union funds:
      32. Additional information:
      33. Title:

        Roadshow

      34. Additional CPV code(s):
        79952000, 79953000
      35. Place of performance:
      36. Description of the procurement:

        Konzeption, Organisation und Umsetzung einer Roadshow mit Events in verschiedenen deutschen Städten

      37. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      38. Information about options:
        Options: no
      39. Information about European Union funds:
      40. Additional information:
      41. Title:

        Point of Sale-Aktionen

      42. Additional CPV code(s):
        79952000
      43. Place of performance:
      44. Description of the procurement:

        Konzeption, Organisation und Umsetzung von PoS-Aktionen in verschiedenen deutschen Städten

      45. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      46. Information about options:
        Options: no
      47. Information about European Union funds:
      48. Additional information:
      49. Title:

        Werbedienstleistungen

      50. Additional CPV code(s):
        79340000, 92211000
      51. Place of performance:
      52. Description of the procurement:

        Konzeption, Gestaltung, Umsetzung und Plakatierung/Schaltung/Ausstrahlung Großflächenwerbung, Bus-/Straßenbahnwerbung, Radio-Spots, Social-Media Ads

      53. Award criteria:
        Quality criterion - Name: Qualifikation / Weighting: 25
        Quality criterion - Name: Qualität / Weighting: 15
        Price - Weighting: 60
      54. Information about options:
        Options: no
      55. Information about European Union funds:
      56. Additional information:
      57. Title:

        Schulgartenprojekt

      58. Additional CPV code(s):
        79951000
      59. Place of performance:
      60. Description of the procurement:

        Konzeption, Organisation und Umsetzung eines Bio-Hochbeet-Projektes inkl. Hofpatenschaften an verschiedenen deutschen Schulen

      61. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      62. Information about options:
        Options: no
      63. Information about European Union funds:
      64. Additional information:
      65. Title:

        Hofpädagogische Veranstaltungen

      66. Additional CPV code(s):
        79951000
      67. Place of performance:
      68. Description of the procurement:

        Konzeption, Organisation und Umsetzung eines Projektes zur Ausbildung von Bio-Bauernhof-Lernorten sowie Umsetzung hofpädagogischer Veranstaltungen für Kinder in verschiedenen deutschen Regionen

      69. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 25
        Quality criterion - Name: Qualifikation / Weighting: 15
        Price - Weighting: 60
      70. Information about options:
        Options: no
      71. Information about European Union funds:
      72. Additional information:
  3. Section IV
  4. Description:
    1. Type of procedure:
      Open procedure
    2. Information about a framework agreement or a dynamic purchasing system:
    3. Information about electronic auction:
    4. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: no
  5. Administrative information:
    1. Previous publication concerning this procedure:
      Notice number in the OJ S: 2023/S 052-154215
    2. Information about termination of dynamic purchasing system:
    3. Information about termination of call for competition in the form of a prior information notice:
  • Section V
    1. Lot No: 1a
      Title:

      Kommunikationskonzept, CI und Informationsmaterialien Print

    2. Award of contract
      1. Date of conclusion of the contract: 2023-05-15
      2. Information about tenders:
        Number of tenders received: 8
        The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
        TankTank GmbH
        Hamburg
        Germany
        The contractor is an SME: yes
      4. Information on value of the contract/lot (excluding VAT):
        Initial estimated total value of the contract/lot: 100 000.00 EUR

      5. Information about subcontracting:

        Contract No: 2
        Lot No: 1b
        Title:

        Gadgets und Kommunikationsmaterialien für Events

      6. Award of contract
        1. Date of conclusion of the contract: 2023-05-15
        2. Information about tenders:
          Number of tenders received: 6
          The contract has been awarded to a group of economic operators: no
        3. Name and address of the contractor:
          TankTank GmbH
          Hamburg
          Germany
          The contractor is an SME: yes
        4. Information on value of the contract/lot (excluding VAT):
          Initial estimated total value of the contract/lot: 140 000.00 EUR

        5. Information about subcontracting:

          Contract No: 3
          Lot No: 1c
          Title:

          Erklärvideos

        6. Award of contract
          1. Date of conclusion of the contract: 2023-05-15
          2. Information about tenders:
            Number of tenders received: 5
            The contract has been awarded to a group of economic operators: no
          3. Name and address of the contractor:
            TankTank GmbH
            Hamburg
            Germany
            The contractor is an SME: yes
          4. Information on value of the contract/lot (excluding VAT):
            Initial estimated total value of the contract/lot: 15 000.00 EUR

          5. Information about subcontracting:

            Contract No: 4
            Lot No: 1d
            Title:

            VR-Videos

          6. Award of contract
            1. Date of conclusion of the contract: 2023-05-15
            2. Information about tenders:
              Number of tenders received: 5
              The contract has been awarded to a group of economic operators: no
            3. Name and address of the contractor:
              TankTank GmbH
              Hamburg
              Germany
              The contractor is an SME: yes
            4. Information on value of the contract/lot (excluding VAT):
              Initial estimated total value of the contract/lot: 57 000.00 EUR

            5. Information about subcontracting:

              Contract No: 5
              Lot No: 2
              Title:

              Roadshow

            6. Award of contract
              1. Date of conclusion of the contract: 2023-05-15
              2. Information about tenders:
                Number of tenders received: 6
                The contract has been awarded to a group of economic operators: no
              3. Name and address of the contractor:
                teamwork GmbH & Co. KG
                Oldenburg
                Germany
                The contractor is an SME: yes
              4. Information on value of the contract/lot (excluding VAT):
                Initial estimated total value of the contract/lot: 500 000.00 EUR

              5. Information about subcontracting:

                Contract No: 6
                Lot No: 3
                Title:

                Point of Sale-Aktionen

              6. Award of contract
                1. Date of conclusion of the contract: 2023-05-15
                2. Information about tenders:
                  Number of tenders received: 5
                  The contract has been awarded to a group of economic operators: no
                3. Name and address of the contractor:
                  teamwork GmbH & Co. KG
                  Oldenburg
                  Germany
                  The contractor is an SME: yes
                4. Information on value of the contract/lot (excluding VAT):
                  Initial estimated total value of the contract/lot: 165 000.00 EUR

                5. Information about subcontracting:

                  Contract No: 7
                  Lot No: 4
                  Title:

                  Werbedienstleistungen

                6. Award of contract
                  1. Date of conclusion of the contract: 2023-05-15
                  2. Information about tenders:
                    Number of tenders received: 6
                    The contract has been awarded to a group of economic operators: no
                  3. Name and address of the contractor:
                    TankTank GmbH
                    Hamburg
                    Germany
                    The contractor is an SME: yes
                  4. Information on value of the contract/lot (excluding VAT):
                    Initial estimated total value of the contract/lot: 285 000.00 EUR

                  5. Information about subcontracting:

                    Contract No: 8
                    Lot No: 5a
                    Title:

                    Schulgartenprojekt

                  6. Award of contract
                    1. Date of conclusion of the contract: 2023-05-15
                    2. Information about tenders:
                      Number of tenders received: 4
                      The contract has been awarded to a group of economic operators: no
                    3. Name and address of the contractor:
                      Ackerhelden GmbH
                      Essen
                      Germany
                      The contractor is an SME: yes
                    4. Information on value of the contract/lot (excluding VAT):
                      Initial estimated total value of the contract/lot: 255 000.00 EUR

                    5. Information about subcontracting:

                      Contract No: 9
                      Lot No: 5b
                      Title:

                      Hofpädagogische Veranstaltungen

                7. Section VI
                  1. Additional information
                  2. Procedures for review
                    1. Review body
                      Vergabekammern des Bundes beim Bundeskartellamt
                      Bonn
                      Germany
                    2. Body responsible for mediation procedures

                    3. Service from which information about the review procedure may be obtained

                      Der Bioland e.V. (Auftraggeber) ist kein öffentlicher Auftraggeber im Sinne der Richtlinie (EU) 2014/24, sodass die EU- und nationalen Vorschriften zur Vergabe von öffentlichen Aufträgen und Dienstleistungen keine Anwendung finden. Daher ist kein vergaberechtliches Rechtsbehelfs-/Nachprüfungsverfahren i.S.v. §§ 155 ff GWB zulässig. Die unter VI.4.1 angegebene Vergabekammer ist daher auch nicht zuständig für ein Rechtsbehelfs-/Nachprüfungsverfahren. Die Angabe erfolgt nur, weil das Formular nicht an das EU-Amtsblatt gesendet werden kann, ohne dass hier eine Eintragung erfolgt.


                  3. Date of dispatch of this notice
                    2023-06-11

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