Advertising and marketing services (Франция - Тендер #47509832)

1. Section I
   1. Name and addresses
      musée du Louvre-Lens
      6 rue Charles Lecocq
      Lens
      62300
      France
      Telephone: +33 321186262
      E-mail: achats@louvrelens.fr
      
   2. Joint procurement
      
   3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://louvrelens.e-marchespublics.com/
      Additional information can be obtained from musée du Louvre-Lens
      20002766200028
      6 rue Charles Lecocq
      Lens
      62300
      France
      Contact person: 62300
      Telephone: +33 321186262
      E-mail: achats@louvrelens.fr
      Internet address(es):
      Main address: http://www.louvrelens.fr
      Address of the buyer profile: https://louvrelens.e-marchespublics.com/
      electronically via: https://louvrelens.e-marchespublics.com/
      to the abovementioned address
      
   4. Type of the contracting authority:
      Other type: Autre
      
   5. Main activity:
      Recreation, culture and religion
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         marché public de conseil et création de campagnes e-marketing pour le musée du Louvre-Lens

         Reference number: 23-COM-15
         
      2. Main CPV code:
         79340000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         en concertation permanente avec le pôle Communication et Marketing de la Direction de la Communication, du Développement et de l"evénementiel du Louvre-Lens, le titulaire conseille, assiste et met en ouvre les campagnes e-marketing selon les orientations stratégiques qui lui sont demandées.Ces campagnes s"organisent en 2 lots distincts, mais complémentaires et coordonnés. Le Louvre- lens s"occupera de la mise en relation et la coordination des deux titulaires.le premier lot regroupe les prestations de SEA (Search Engine Advertisement). Il prendra la forme d"un accord à bons de commande mono-attributaire.Le second lot regroupe les prestations de SMO (Social Media Optimization). Il sera géré en partie en accord cadre à bons de commande et en partie à subséquents : accord-cadre mixte.Pour les prestations de chaque campagne, les souhaits du Louvre-Lens seront toujours précisés dans le brief technique pour la partie à subséquent." Un accord-cadre peut être exécuté e...(voir Dce)

      5. Estimated total value:
         Value excluding VAT: 320 000.00 EUR
         
      6. Information about lots:
         all lots
   2. Description
      1. Title:
         

         search Engine Advertisement (Sea)

         Lot No: 1
         
      2. Additional CPV code(s):
         79340000
         
      3. Place of performance:
         Main site or place of performance:

         musée du Louvre-Lens

      4. Description of the procurement:
         

         search Engine Advertisement (Sea)

      5. Award criteria:
         Quality criterion - Name: Qualité technique / Weighting: 60
         Cost criterion - Weighting: 40
         
      6. Estimated value:
         Value excluding VAT: 100 000.00 EUR
         
      7. Duration of the contract, framework agreement or dynamic purchasing system:
         
         Start: 2024-03-01
         End: 2028-02-29
         This contract is subject to renewal: no
         
      8. Information about the limits on the number of candidates to be invited:
         
      9. Information about variants:
         Variants will be accepted: no
         
      10. Information about options:
          Options: no
      11. Information about electronic catalogues:
          
          
      12. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds: no
      13. Additional information:
          
      14. Title:
          

          social Media Optimization (Smo)

          Lot No: 2
          
      15. Additional CPV code(s):
          79340000
          
      16. Place of performance:
          Main site or place of performance:

          6 rue Charles Lecocq 62300 LENS

      17. Description of the procurement:
          

          social Media Optimization (Smo)

      18. Award criteria:
          Quality criterion - Name: Qualité technique / Weighting: 60
          Cost criterion - Weighting: 40
          
      19. Estimated value:
          Value excluding VAT: 220 000.00 EUR
          
      20. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2024-03-01
          End: 2028-02-29
          This contract is subject to renewal: no
          
      21. Information about the limits on the number of candidates to be invited:
          
      22. Information about variants:
          Variants will be accepted: no
          
      23. Information about options:
          Options: no
      24. Information about electronic catalogues:
          
          
      25. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds: no
      26. Additional information:
          
3. Section III
   1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
         List and brief description of conditions:

         le candidat peut présenter sa candidature sous forme d"un document unique de marché européen (Dume), en lieu et place des formulaires Dc1 et Dc2. En cas de groupement d"opérateurs économiques, chacun des membres du groupement fournira un formulaire DUME complété

      2. Economic and financial standing:
         List and brief description of selection criteria:

         1. Déclaration concernant le chiffre d"affaires global du candidat et, le cas échéant, le chiffre d"affaires du domaine d"activité faisant l"objet du marché public, portant au maximum sur les trois derniers exercices disponibles en fonction de la date de création de l"entreprise ou du début d"activité de l"opérateur économique, dans la mesure où les informations sur ces chiffres d"affaires sont disponibles

      3. Technical and professional ability:
         List and brief description of selection criteria:

         1. Une liste des principales livraisons effectuées ou des principaux services fournis au cours des trois dernières années, indiquant le montant, la date et le destinataire public ou privé. Les livraisons et les prestations de services sont prouvées par des attestations du destinataire ou, à défaut, par une déclaration de l"opérateur économique

      4. Information about reserved contracts:
         
   2. Conditions related to the contract:
      1. Information about a particular profession:
         
      2. Information about staff responsible for the performance of the contract:
         
4. Section IV
5. Description:
   1. Type of procedure:
      Open procedure
   2. Information about a framework agreement or a dynamic purchasing system:
      
   3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      
   4. Information about negotiation:
      
   5. Information about electronic auction:
      
   6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: yes
6. Administrative information:
   1. Previous publication concerning this procedure:
      
   2. Time limit for receipt of tenders or requests to participate:
      Date: 2023-11-28
      Local time: 12:00
      
   3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
      
   4. Languages in which tenders or requests to participate may be submitted:
      FR
   5. Minimum time frame during which the tenderer must maintain the tender:
      Tender must be valid until: 2024-03-27
      (from the date stated for receipt of tender)
      
   6. Conditions for opening of tenders:
      Date: 2023-11-28
      Local time: 14:00
      Place:

      direction de l"administration générale, 6 rue Charles Lecocq, Bp11, 62300 LENS

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