Advertising and marketing services (Франция - Тендер #38650910)

1. Section I
   1. Name and addresses
      APRIFEL
      99 bd. Pereire
      Paris
      75017
      France
      Telephone: +33 149491096
      E-mail: c.momplot@interfel.com
      
   2. Joint procurement
      
   3. Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at
      https://interfel.e-marchespublics.com
      Additional information can be obtained from the abovementioned addressto the abovementioned address
      
   4. Type of the contracting authority:
      Other type: Agency for Research and Information on Fruit and Vegetables
      
   5. Main activity:
      Other activity: Agency for Research and Information
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         Promotion and Information campaign aimed 18-34 on healthy and sustainable food practices linked to daily consumption of fruits and vegetables and regular exercise (2024-2026)

         Reference number: MI 24-26
         
      2. Main CPV code:
         79340000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.

         The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).

      5. Estimated total value:
         Value excluding VAT: 4 978 660.00 EUR
         
      6. Information about lots:
         maximum number of lots: 4
         
   2. Description
      1. Title:
         

         Creation of the common strategic concept and graphic charter and their application

         Lot No: 1
         
      2. Additional CPV code(s):
         79340000
         
      3. Place of performance:
         
      4. Description of the procurement:
         

         The mission that you will be entrusted with consists in proposing a common strategic concept to 18-34, capable of encouraging them to take action and make them change their behaviour in the long term. Particular attention should be paid to the temporality of the project, which should be part of the promotional and sporting momentum of the 2024 Olympics.

         You will also be in charge of ensuring its proper implementation in all countries participating to the programme by the operational agencies that will be chosen by each country for operational and production aspects.

         Areas of expertise expected within the framework of the project:

         - Ability to propose a common strategic concept capable of carrying an informative media communication and promotion campaign that could be carried by ambassadors (athletes, influencers, etc.) and declinable in all the countries targeted, namely: France, Spain and Poland (+ a version also requested in English).

         - Ability to coordinate the proper implementation of the strategy in the entire European programme, including the collection and consolidation of data and indicators to be provided by the operational agencies that will be chosen by each country for operational and production aspects, namely:

         press and influencer relations

         o Event

         o Digital

         o Purchase of media space and associated media production

         o Declination of the graphic charter for each country

         o Communication tools

         The operators for each of these operational components in each of the 3 countries will be chosen in lots 2, 3 and 4 to take into account local specificities.

         - Organization of a launch event and a closing event of the programme (webinar organised in an emblematic place representing the 2024 Olympics) in English.

         To this end, the agency must produce the following elements:

         o Creation of the graphic identity

         o Production of a detailed graphic charter allowing all basic formats to be declined

         o Provision of elements to partner agencies in each of the countries to allow them an optimal application of the programme tools.

      5. Award criteria:
         Price is not the only award criterion and all criteria are stated only in the procurement documents
      6. Estimated value:
         Value excluding VAT: 697 241.00 EUR
         
      7. Duration of the contract, framework agreement or dynamic purchasing system:
         
         Start: 2024-01-01
         End: 2026-12-31
         This contract is subject to renewal: no
         
      8. Information about the limits on the number of candidates to be invited:
         
      9. Information about variants:
         Variants will be accepted: no
         
      10. Information about options:
          Options: no
      11. Information about electronic catalogues:
          
          
      12. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.

      13. Additional information:
          
      14. Title:
          

          Deployment and operational implementation of communication actions in France

          Lot No: 2
          
      15. Additional CPV code(s):
          79340000
          
      16. Place of performance:
          
      17. Description of the procurement:
          

          The implementing body should ensure that all selected Work packages will be developed and adapted to the countries" specificities.

          It will suggest specified plan of actions that can be settled in each partner’s country.

          It will propose an evolving plan of actions from Year 1 to Year 3 with creative proposition but keep the same key messages.

      18. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      19. Estimated value:
          Value excluding VAT: 1 955 200.00 EUR
          
      20. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2024-01-01
          End: 2026-12-31
          This contract is subject to renewal: no
          
      21. Information about the limits on the number of candidates to be invited:
          
      22. Information about variants:
          Variants will be accepted: no
          
      23. Information about options:
          Options: no
      24. Information about electronic catalogues:
          
          
      25. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.

      26. Additional information:
          
      27. Title:
          

          Deployment and operational implementation of communication actions in Poland

          Lot No: 3
          
      28. Additional CPV code(s):
          79340000
          
      29. Place of performance:
          
      30. Description of the procurement:
          

          The implementing body should ensure that all selected Work packages will be developed and adapted to the countries" specificities.

          It will suggest specified plan of actions that can be settled in each partner’s country.

          It will propose an evolving plan of actions from Year 1 to Year 3 with creative proposition but keep the same key messages.

      31. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      32. Estimated value:
          Value excluding VAT: 1 125 000.00 EUR
          
      33. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2024-01-01
          End: 2026-12-31
          This contract is subject to renewal: no
          
      34. Information about the limits on the number of candidates to be invited:
          
      35. Information about variants:
          Variants will be accepted: no
          
      36. Information about options:
          Options: no
      37. Information about electronic catalogues:
          
          
      38. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.

      39. Additional information:
          
      40. Title:
          

          Deployment and operational implementation of communication actions in Spain

          Lot No: 4
          
      41. Additional CPV code(s):
          79340000
          
      42. Place of performance:
          
      43. Description of the procurement:
          

          The implementing body should ensure that all selected Work packages will be developed and adapted to the countries" specificities.

          It will suggest specified plan of actions that can be settled in each partner’s country.

          It will propose an evolving plan of actions from Year 1 to Year 3 with creative proposition but keep the same key messages.

      44. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      45. Estimated value:
          Value excluding VAT: 902 400.00 EUR
          
      46. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2024-01-01
          End: 2026-12-31
          This contract is subject to renewal: no
          
      47. Information about the limits on the number of candidates to be invited:
          
      48. Information about variants:
          Variants will be accepted: no
          
      49. Information about options:
          Options: no
      50. Information about electronic catalogues:
          
          
      51. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.

      52. Additional information:
          
      53. Title:
          

          Evaluation

          Lot No: 5
          
      54. Additional CPV code(s):
          79310000
          
      55. Place of performance:
          
      56. Description of the procurement:
          

          To assess the programme, the work of the assessing body is divided in the two main following tasks:

          PART 1

          Evaluation of the ex-post impact of programme communication actions an annual basis.

          − Evaluation of each action and ongoing monitoring based on European indicators.

          PART 2

          Evaluation of the whole programme based on EC indicators and across the three years in the final year.

          − Measurement of the impacts and attainments of the programme objectives.

          − Proposing organizations need an independent evaluation of the entire campaign in each country and a unified multi-country, cross-country evaluation.

      57. Award criteria:
          Price is not the only award criterion and all criteria are stated only in the procurement documents
      58. Estimated value:
          Value excluding VAT: 298 819.00 EUR
          
      59. Duration of the contract, framework agreement or dynamic purchasing system:
          
          Start: 2024-01-01
          End: 2026-12-31
          This contract is subject to renewal: no
          
      60. Information about the limits on the number of candidates to be invited:
          
      61. Information about variants:
          Variants will be accepted: no
          
      62. Information about options:
          Options: no
      63. Information about electronic catalogues:
          
          
      64. Information about European Union funds:
          The procurement is related to a project and/or programme financed by European Union funds:

          Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.

      65. Additional information:
          
3. Section III
   1. Conditions for participation:
      1. Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers:
         
      2. Economic and financial standing:
         Selection criteria as stated in the procurement documents
      3. Technical and professional ability:
         Selection criteria as stated in the procurement documents
      4. Information about reserved contracts:
         
   2. Conditions related to the contract:
      1. Information about a particular profession:
         
      2. Information about staff responsible for the performance of the contract:
         
4. Section IV
5. Description:
   1. Type of procedure:
      Open procedure
   2. Information about a framework agreement or a dynamic purchasing system:
      
   3. Information about reduction of the number of solutions or tenders during negotiation or dialogue:
      
   4. Information about negotiation:
      
   5. Information about electronic auction:
      
   6. Information about the Government Procurement Agreement (GPA):
      The procurement is covered by the Government Procurement Agreement: no
6. Administrative information:
   1. Previous publication concerning this procedure:
      
   2. Time limit for receipt of tenders or requests to participate:
      Date: 2023-03-17
      Local time: 17:00
      
   3. Estimated date of dispatch of invitations to tender or to participate to selected candidates:
      
   4. Languages in which tenders or requests to participate may be submitted:
      EN
   5. Minimum time frame during which the tenderer must maintain the tender:
      Tender must be valid until: 2023-12-31
      (from the date stated for receipt of tender)
      
   6. Conditions for opening of tenders:
      Date: 2023-03-17
      Local time: 17:00
      

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