tender_21734 - Project: tender_21734 - Request for Proposal for Advertising Agency Services (Канада - Тендер #71971387)

AI Overview

Seeking an Advertising Agency to develop and deliver a high-impact, integrated, province-wide awareness campaign that elevates LOFT"s brand and communicates their essential services for individuals with complex health challenges.

Basic Information

Reference Number

00005009671

Issuing Organization

Ontario Shared Services

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

tender_21734

Title

Project: tender_21734 - Request for Proposal for Advertising Agency Services

Source ID

SCRIBE

Details

Location

Ontario

Purchase Type

Not Stated

Dates

Publication

2026/04/22 12:55:00 PM EDT

Closing Date

2026/05/20 02:00:00 PM EDT

Contact Information

Cassandra Walters Saddler

cwalters@reconnect.on.ca

Description

LOFT Community Services (LOFT) is seeking an Advertising Agency to develop and deliver a high-impact, integrated, province‑wide awareness campaign that elevates LOFT’s brand, communicates the essential services we uniquely provide, and strengthens public understanding of the organization’s impact.

The primary objective of this engagement is to design and execute a high‑impact advertising campaign, supported by strategic messaging and earned media, to build awareness and engagement across Ontario.

LOFT provides essential services to individuals of all ages—from youth to seniors—who are living with complex mental and physical health challenges, substance use, behavioural issues, poverty, and homelessness. The selected Agency will translate this impact into clear, compelling creative and advertising strategies that resonate with diverse audiences.

As LOFT’s advertising partner, the Agency will:

Develop, produce, and execute an integrated advertising and marketing approach based on defined audience insights and approved brand positioning.

Create and produce advertising campaign concept(s) and messaging for use across paid traditional and digital channels.

Plan, buy, and manage paid media placements to achieve targeted reach, frequency, and performance at the provincial, regional, and local levels.

Optimize campaigns throughout the flight based on performance data, ensuring alignment with agreed‑upon marketing objectives.

The Agency’s strategy, creative, media, and measurement approach must clearly align to and support the following priority Desired Outcomes.

1. Increase Awareness of LOFT
2. Drive Donations and Financial Support
3. Increase Visibility with Private and Public Sector Funders
4. Ensure Awareness of Services Among People Who Need Them
5. Accountability and Reporting

See more Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.


Toutes les modifications associées à cet avis d’appel d’offres ainsi que les documents, les plans et les spécifications sont générés par l’entité responsable des achats (l’acheteur). S’il vous plait, contactez-le directement pour les addenda. Veuillez notez qu’il se peut que les fournisseurs soient obligés de s’inscrire directement avec l’acheteur. Vous pouvez trouver leur coordonnées dans le document principal ou dans l’abstrait de l’avis d’appel d’offre.

Source: https://ontariotenders.app.jaggaer.com/

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