Creative Services, Media Planning & Buying and Search Engine Optimisation (Ангилья - Тендер #46071525)

• Contract award notice

Results of the procurement procedure

Section I: Contracting entity I.1) Name and addresses

Transpennine Trains Limited

Bridgewater House, 58-60 Whitworth Street

Manchester

M1 6LT

UK

Contact person: Francis Gale

Telephone: +44 3300954077

E-mail: procurement.services@tpexpress.co.uk

NUTS: UKD33

Internet address(es)

Main address: https://www.tpexpress.co.uk

I.4) Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity

Other: Public rail services

Section II: Object II.1) Scope of the procurement II.1.1) Title

Creative Services, Media Planning & Buying and Search Engine Optimisation

II.1.2) Main CPV code

79340000

II.1.3) Type of contract

Services

II.1.4) Short description

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

II.1.6) Information about lots

This contract is divided into lots: Yes

II.2) Description

Lot No: 1

II.2.1) Title

Creative Media

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKD33

Main site or place of performance:

Manchester

II.2.4) Description of the procurement

The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Media Buying

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKD33

Main site or place of performance:

Manchester

II.2.4) Description of the procurement

•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title

Search Engine Optimisation

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKD33

Main site or place of performance:

Manchester

II.2.4) Description of the procurement

Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure IV.1) Description IV.1.1) Type of procedure

Competitive procedure with negotiation

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2023/S 000-026721

Section V: Award of contract

A contract/lot is awarded: No

V.1 Information on non-award

The contract/lot is not awarded

Other reasons (discontinuation of procedure)

Section V: Award of contract

A contract/lot is awarded: No

V.1 Information on non-award

The contract/lot is not awarded

Other reasons (discontinuation of procedure)

Section VI: Complementary information VI.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

To view this notice, please click here:

<a class=download_button rel=nofollow href="https://www.tenderguru.ru/registration?from=doc" >https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808406822</a>

GO Reference: GO-2023911-PRO-23844915

VI.4) Procedures for review VI.4.1) Review body

TransPennine Trains Limited

Bridgewater House, 58-60 Whitworth Street

Manchester

M1 6LT

UK

VI.5) Date of dispatch of this notice

11/09/2023

Information added to the notice since publication.

Additional information added to the notice since it"s publication. Commodity Categories Commodity Categories
Delivery Locations Delivery Locations
Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions

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