West Midlands Trains Marketing tender (Ангилья - Тендер #37854859)

• Contract award notice – utilities

Directive 2014/25/EU - Utility Directive

Directive 2014/25/EU

Section I: Contracting entity I.1) Name and addresses

WEST MIDLANDS TRAINS LIMITED

09860466

2nd Floor,St Andrews House, 20 St. Andrew Street

LONDON

EC4A3AG

UK

E-mail: mark.ibbs@wmtrains.co.uk

NUTS: UKG

Internet address(es)

Main address: www.westmidlandsrailway.co.uk

I.6) Main activity

Railway services

Section II: Object II.1) Scope of the procurement II.1.1) Title

West Midlands Trains Marketing tender

II.1.2) Main CPV code

79340000

II.1.3) Type of contract

Services

II.1.4) Short description

West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services.

www.londonnorthwesternrailway.co.uk

West Midlands Railway (WMR) - a regional train service for the

West Midlands.

www.westmidlandsrailway.co.uk

This tender is for the following four lots:-

Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips.

Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth.

Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites.

Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.

II.1.6) Information about lots

This contract is divided into lots: Yes

II.1.7) Total value of the procurement

Lowest offer: / Highest offer:

II.2) Description

Lot No: 1

II.2.1) Title

Lot 1 - Advertising

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKG

II.2.4) Description of the procurement

Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:-

1. Media planning (including all traditional & digital media).

2. Strategic planning.

3. Media buying (including all traditional and digital media).

4. Digital Technology / Ad Operations time.

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Lot 2 - Pay per click

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKG

II.2.4) Description of the procurement

1. Manage the ongoing pay per click accounts.

2. Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies.

3. Reporting - produce weekly, monthly, quarterly and annual reports.

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title

Lot 3 - Search Engine Optimization

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKG

II.2.4) Description of the procurement

1. Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:-

a) Ongoing search engine optimization management.

b) Developing action plans grounded in insights.

c) Activation / implementation through in-house team and cross-agency co-ordination.

d) Reporting & analysis including helping to set realistic KPIs and showing trends with volume and quality of traffic generated.

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 4

II.2.1) Title

Lot 4 - Consumer Public Relations and Social Media

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKG

II.2.4) Description of the procurement

1. Consumer Public Relations strategy & implementation.

2. Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo.

3. Reporting & Insights.

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure IV.1) Description IV.1.1) Type of procedure

Restricted procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2022/S 000-012746

Section V: Award of contract

A contract/lot is awarded: Yes

V.2 Award of contract V.2.1) Date of conclusion of the contract

17/01/2023

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.5) Information about subcontracting Section V: Award of contract

A contract/lot is awarded: Yes

V.2 Award of contract V.2.1) Date of conclusion of the contract

17/01/2023

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.5) Information about subcontracting Section VI: Complementary information VI.4) Procedures for review VI.4.1) Review body

Department for Transport

London

UK

VI.5) Date of dispatch of this notice

26/01/2023

Information added to the notice since publication.

Additional information added to the notice since it"s publication. Commodity Categories Commodity Categories
Delivery Locations Delivery Locations
Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions

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