Strategic Communications Campaign for the Launch of the National Blueprint for Behavioural Insights in Health in Malaysia (Албания - Тендер #66209611)

BACKGROUND

In May 2023, Malaysia played a pivotal role in the adoption of the first-ever World Health Assembly Resolution on Behavioural Sciences for Better Health. This landmark resolution recognizes the critical role of behavioural sciences in shaping health behaviours and addressing public health challenges. In response to this global call to action and the aspirations of the Malaysia Health White Paper, the Ministry of Health Malaysia (MOH), through its Behavioural Insights Unit has developed the first National Blueprint for Behavioural Insights (BI) in Health, with support from WHO.