Creative marketing and advertising agency services (Великобритания (Англия, Шотландия, Уэльс) - Тендер #43255531)

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Contract notice – utilities

Section I: Contracting entity

I.1) Name and addresses

FIRST TRENITALIA WEST COAST RAIL LIMITED

10349442

8th Floor The Point 37 North Wharf Road

London

W2 1AF

UK

Contact person: Ruchiie Sehdev

Telephone: +44 7773732843

E-mail: ruchiie.sehdev@avantiwestcoast.co.uk

NUTS: UK

Internet address(es)

Main address: http://www.avantiwestcoast.co.uk/

I.3) Communication

Access to the procurement documents is restricted. Further information can be obtained at:

http://redirect.transaxions.com/events/4RGla

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be sent electronically to:

http://redirect.transaxions.com/events/4RGla

I.6) Main activity

Railway services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Creative marketing and advertising agency services

II.1.2) Main CPV code

79340000

II.1.3) Type of contract

Services

II.1.4) Short description

The procurement of a creative agency services required will cover the following scope but not limited to ;

1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency.

1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print.

1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives.

1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift.

1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc.

At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

AWC is looking to procure creative marketing and advertising agency services.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

The proposed contract duration for the procurement of these Services shall be for an initial term of three years followed by possible yearly extensions, up to 2 years maximum. i.e., 3+1+1

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Negotiated with call for competition

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 28/07/2023

Local time: 16:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.4) Procedures for review

VI.4.1) Review body

High Court

London

UK

VI.5) Date of dispatch of this notice

27/06/2023

Information added to the notice since publication.

Additional information added to the notice since it"s publication.

Commodity Categories

Commodity Categories

Delivery Locations

Delivery Locations

Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions

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Импорт - Экспорт по стране Великобритания (Англия, Шотландия, Уэльс)