Published date: 4 May 2023

Open early engagement - This means that a procurement idea is currently active, it is in the early stage of development and judging interest from potential suppliers.


Closing date: 2 June 2023

Contract summary

Industry

  • Sales or marketing software package - 48481000

  • E-mail system - 48811000

  • Advertising and marketing services - 79340000

Location of contract

SW1H 0EU

Procurement reference

CF-1533700D0O000000rwimUAA

Published date

4 May 2023

Closing date

2 June 2023

Contract type

Service contract

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Department of Health and Social Care (DHSC) requires an email marketing platform that will be used across the organisation to deliver customised, accessible, and interactive email marketing. This platform should enable internal and external stakeholders to engage with e-marketing communications delivered by the tool.
We are looking for a system that offers:
- straight forward user interface to allow colleagues across the department to create bespoke, accessible e-communications
- segmented campaign lists to ensure we are always GDPR compliant
- user designated logins that have multi-factor authentication
- UK-based hosting in the cloud (however EU-hosting would be considered) that is fully DPA compliant
- the ability to authenticate and verify our domain(s)
- the ability to gain real-time metrics and reporting upon request
- great customer support that can answer our questions and provide technical support responsively

How the service is or will be used by the Department
DHSC currently has circa 10 monthly campaigns which have a combined total of 200,000 to 250,000 sent emails. Audiences include internal stakeholders as well as external stakeholders where DHSC needs to communicate policy or governance changes, alongside general communication to staff across the department. The email marketing tool needs to flex according to the department"s objectives and monthly workload.

Running this information gaining exercise will allow us to better understand the email marketing platforms currently available on the market.
DHSC would like to better understand the range of tools and functionality on offer from email marketing systems and how they can be used to deliver optimised and accessible e-communications.

An RFI document can be found at the link below:
https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/8d000001RVZy/tVVZEhozSQHQsl_1H45LU_G2I.1kazRIIU_NfMfaTMs

More information


Attachments

  • DHSC Email marketing RFI.docx
  • DHSC Email marketing RFI

How to apply

Follow the instructions given in the description or the more information section.

About the buyer

Contact name

Alexander Ludlam

Address

39 Victoria Street
London
SW1H 0EU
United Kingdom

Email

alexander.ludlam@dhsc.gov.uk