P26-115 Naming Rights - New Plymouth Events Venue (Новая Зеландия - Тендер #71025157)

New Plymouth District Council (NPDC) is seeking an agent with expertise in developing and delivering comprehensive naming rights and sponsorship strategies for major public venues to provide a commercially viable, precinct‑wide naming rights and sponsorship programme. This programme is needed in order to maximise sponsorship value, generate new revenue streams, and strengthen long-term community, cultural, and economic outcomes across NPDC’s key venues.
Our overall objectives include
• Securing high‑value, fit‑for‑purpose naming rights partnerships for Stadium Taranaki, Bowl of Brooklands, the under-construction sport arena of the Tūparikino Hub, and other NPDC assets.
• Ensuring sponsorship outcomes align with NPDC’s strategic priorities, cultural values, and community wellbeing objectives.
• Establishing a coordinated, precinct‑wide commercial strategy informed by market benchmarking and best‑practice sponsorship modelling.
• Delivering measurable commercial, social, cultural and economic benefits, including activation opportunities that support both sponsors and the wider community.
• Creating a sustainable, long-term framework that enhances venue visibility, utilisation, and financial resilience.
This New Plymouth District Council tender will be accessible via Tenderlink, and is only being advertised via GETS. All further communications related to this tender will be conducted through TenderLink.

To be able to participate in this tender and access the RFX documents, providers will need to ensure they are registered on TenderLink. The TenderLink portal is free to access and to upload submissions.
Using the link below, please follow the instructions on the main screen of how to set up your organisation to access TenderLink (if you are not already registered). Please make sure your contact email address is accurate.
https://www.tenderlink.com/npdc/
Please note, TenderLink is best accessed through Chrome.
If you require any further assistance, please contact procurementadmin@npdc.govt.nz
Ngā mihi,
NPDC Procurement Team

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