Virtual Influencer Call for Collaboration ( - Тендер #53885376)

OPEN



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Tender No.STB000ETT24000019
Reference No.STB/SOC/24-25/RFP1
AgencySingapore Tourism Board
Published13 May 2024 12:20PM
Offer Validity Duration84 Days
RemarksThe Singapore Tourism Board (STB) is inviting seeking a collaborator to co-develop a non-branded Virtual Influencer (VI) whom consumers can trust for relatable, engaging and inspiring destination content which will expand the ability for STB to connect with target audiences and build preference for destination Singapore.

The objectives of the VI are to:
a. Drive resonance with STB"s target audience;
b. Achieve cost-efficiency for reach and engagement through the VI"s content;
c. Achieve brand lift and increased destination preference; and
d. Maintain and grow the VI sustainably.
STB intends to partner with a collaborator through a two-year collaboration to co-develop and be jointly vested in the on-going success of this new marketing channel.
Procurement TypeServices
Two Envelope BiddingIf the tender is a two envelope tender, you need to submit separate technical and price documents in your response.No
Tender TypeExpenditure
Covered under WTO-GPA/FTAYes
Procurement NatureNon Period Contract
Procurement MethodOpen Tender
Request for Proposal If the tender allows request for proposal, suppliers can counter propose with different items as long as it fulfills the intended objective of the original item.Yes
Submission DetailsPlease refer to the open call at https://www.stb.gov.sg/content/stb/en/trade-events-and-resources/virtual-influencer-open-call-for-collaboration.html for more details.
Tender Box No.
GRA Supply/Work Heads [Tendering Capacity]


Please refer to the tender documents to find out if the Government Registration Authority (GRA) registration is a critical (i.e. mandatory), non-critical or fully exempted evaluation criterion.


Procurement CategoryServices ⇒ Professional Services

Closing on
18 Jun 2024
04:00PM
Add to Calendar
Manual Submission

Site Briefing on
21 May 2024
11:00AM
View Site Briefing Details




WHO TO CONTACT
(For all queries pertaining to this tender, please seek clarification from the person(s) listed below.)


PRIMARY
WATT YI TING
WATT_Yi_Ting@stb.gov.sg
6831 3375

1 Orchard Spring Lane
Tourism Court
Singapore 247729

SECONDARY
LIM MU YAO
LIM_Mu_Yao@stb.gov.sg
6831 3976

1 Orchard Spring Lane
Tourism Court
Singapore 247729


AWARDING AGENCY


Awarding AgencySingapore Tourism Board
CONTACT PERSON"S DETAILS




1 Orchard Spring Lane
Tourism Court
Singapore 247729


SITE BRIEFINGAdd to Calendar

Attendance CompulsoryNo
Briefing Date21 May 2024
Briefing Time11:00AM
VenueTourism Court
1 Orchard Spring Lane
Singapore 247729
RemarksApplicants are encouraged to attend the briefing.
Please register for the briefing by emailing Mr. Lim Mu Yao at LIM_Mu_Yao@stb.gov.sg and Ms. Watt Yi Ting at WATT_Yi_Ting@stb.gov.sg with names of the attendee(s).

CONTACT PERSON"S DETAILS







ITEMS TO RESPOND


1
Item No. 1
Mandatory to Bid: Yes
Co-develop non-branded Virtual Influencer (VI)
Unit of MeasurementLOT
Required Quantity1.0000
Remarks
Request for Proposal Response TypeBase response is mandatory but counter proposal is disallowed

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