AB-2025-06547 - Media Monitoring Solution (Канада - Тендер #67817720)

AI Overview

This RFI seeks to identify potential media monitoring agencies to collaborate with ATB"s Public Relations team in providing comprehensive media and public relations monitoring services.

Basic Information

Reference Number

00004760953

Issuing Organization

ATB Financial

Solicitation Type

RFI - Request for Information (Informal)

Solicitation Number

AB-2025-06547

Title

Media Monitoring Solution

Source ID

SCRIBE

Details

Location

Alberta

Purchase Type

Not Stated

Dates

Publication

2025/10/17 03:08:00 PM EDT

Closing Date

2025/11/12 04:00:00 PM EST

Contact Information

Rabab Ahmad

Sourcing@atb.com

Description

The intent of this Request for Information (RFI) is being issued to identify and explore potential media monitoring agencies. The objective is to collaborate with ATB’s Public Relations team in providing comprehensive media and public relations monitoring services for both the overall ATB brand and specific areas, such as economics, business banking, ATB Wealth, and ATB Capital Markets. The monitoring will involve tracking, analyzing, and reporting on media coverage across various platforms to ensure a holistic understanding of ATB"s public perception and competitive landscape across Canada and North America.

This agency will work in alignment with ATB’s overall brand guidelines and reporting requirements. We are looking for an agency that combines strategic thinking with tactical execution to help us effectively track and analyze our media footprint. This will include providing real-time, ad-hoc news monitoring, gaining a daily and overall understanding of media coverage and footprint, and analyzing content distribution and audience engagement.

See more Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued on purchasing.alberta.ca. MERX asks that you refer to the purchasing.alberta.ca notice for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the notice abstract.

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