AB-2025-05901 - Digital Marketing Services (Канада - Тендер #66896046)

AI Overview

Seeking proposals for a longitudinal digital/social media marketing campaign to raise awareness of the University of Lethbridge and promote Dhillon School of Business educational programs.

Basic Information

Reference Number

00004712438

Issuing Organization

University of Lethbridge

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

AB-2025-05901

Title

Digital Marketing Services

Source ID

SCRIBE

Details

Location

Alberta

Purchase Type

Not Stated

Dates

Publication

2025/09/11 11:31:00 AM EDT

Closing Date

2025/10/03 04:00:00 PM EDT

Contact Information

University of Lethbridge

inquiries@uleth.ca

Description

The University of Lethbridge (U of L) is seeking proposals from experienced and qualified firms to assist in developing a longitudinal digital/social media marketing campaign to raise awareness of the school amongst the Canadian general public; and to specifically promote The Dhillon School of Business (DSB) educational programs (i.e. degrees/diplomas). This campaign is separate from, but will consider and be coordinated with the marketing, communications and recruitment activities undertaken by the ULethbridge central marketing team. The overall objective of the campaign is to increase applications and enrollments in specific DSB programs through digital advertising, conversion rate optimization and admission cycle optimization.

See more Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued on purchasing.alberta.ca. MERX asks that you refer to the purchasing.alberta.ca notice for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the notice abstract.

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