EXECUTING AGENCY FOR CANADA BRAND MARKETING PILOT IN VIETNAM (01B68-22-0086) (примерный перевод: Агентство по реализации для пилота маркетинга бренда в Канаде во Вьетнаме (01B68-22-0086)) (Канада - Тендер #33292924)

EXECUTING AGENCY FOR CANADA BRAND MARKETING PILOT IN VIETNAM (01B68-22-0086)

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Tender Notice - Request for Proposal (RFP) Status StatusActive Days until closing1 month 1 week hence Dates Publication date2022/09/16 Amendment dateNone Date closing2022/10/26 12:00 Eastern Daylight Time (EDT) Details GSIN

• T003AA: Advertising Creative Services
• T001GB: Marketing Strategy
• T003A: Advertising
• T003AG: Advertising Related Services
• Region of delivery
• Foreign
• End user entity Agriculture and Agri-Food Canada Procurement entity Agriculture and Agri-Food Canada Region of opportunity
• World
• Tendering procedure Open Trade agreement
• Canada-Chile Free Trade Agreement (CCFTA)
• Canada-Colombia Free Trade Agreement
• Canada-Honduras Free Trade Agreement
• Canada-Korea Free Trade Agreement (CKFTA)
• Canada-Panama Free Trade Agreement
• Canadian Free Trade Agreement (CFTA)
• Reference number PW-22-01007406 Solicitation number 01B68-22-0086 Description

This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to March 31, 2024.

While Canada is perceived positively in Vietnam, a limited awareness of specific Canadian food and beverage products or brands in the market persists. To expand Canadian food & beverage products’ presence in the market, a refreshed Canada Brand will be launched in Vietnam in 2022-2023 and 2023-2024 that will feature a targeted digital and ecommerce marketing consumer campaign.

The Objective:

• To leverage the refreshed Canada Brand and a positive international image of Canada as a supplier of safe, high-quality food from a pristine, sustainable environment made by trustworthy people.
• To grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Vietnam, particularly those available on the Canada Showcase of the selected ecommerce platform.

Targeted Products: 1) Secondary agriculture and processed foods and beverages, including products such as maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat, confectionery, prepared meals; 2) Processed fish and seafood; 3) Alcoholic and non-alcoholic beverages; 4) Functional foods, and health and wellness products that are widely considered food.

Excluded and out of scope: Commodities such as bulk wheat or live animals; agriculture or fishing industry machinery and tools; food service and meal delivery platforms (e.g. UberEats); agri-food technology; and food packaging.

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