Creative Services, Media Planning & Buying and Search Engine Optimisation (Ангилья - Тендер #46071500)

• Contract notice Section I: Contracting authority I.1) Name and addresses

Transpennine Trains Limited

Bridgewater House, 58-60 Whitworth Street

Manchester

M1 6LT

UK

Contact person: Francis Gale

Telephone: +44 3300954077

E-mail: procurement.services@tpexpress.co.uk

NUTS: UKD33

Internet address(es)

Main address: https://www.tpexpress.co.uk

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./Z5NAF5FQA5

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be sent electronically to:

https://www.delta-esourcing.com

Tenders or requests to participate must be sent to the abovementioned address

I.4) Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity

Other: Public rail services

Section II: Object II.1) Scope of the procurement II.1.1) Title

Creative Services, Media Planning & Buying and Search Engine Optimisation

II.1.2) Main CPV code

79340000

II.1.3) Type of contract

Services

II.1.4) Short description

There will be three Lots to this procurement:

1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN.

2. Media Planning & Buying -

•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives.

•Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points.

•Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client.

3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks.

Please refer to the attached Memorandum of Information.

II.1.5) Estimated total value

Value excluding VAT: 14 000 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

II.2) Description

Lot No: 1

II.2.1) Title

Creative Media

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKD33

Main site or place of performance:

Manchester

II.2.4) Description of the procurement

The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 4 000 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Contract may be extended for further periods of up to a total of two years.

II.2.9) Information about the limits on the number of candidates to be invited II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Media Buying

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKD33

Main site or place of performance:

Manchester

II.2.4) Description of the procurement

•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective.

•Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends.

•Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization.

Refer to the Memorandum of Information for further details.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 10 000 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Contract may be extended for further periods up to a total of two years.

II.2.9) Information about the limits on the number of candidates to be invited II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title

Search Engine Optimisation

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKD33

Main site or place of performance:

Manchester

II.2.4) Description of the procurement

Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly.

Refer to the Memorandum of Information for further details.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 150 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Contract may be extended for further periods of up to a total of two years.

II.2.9) Information about the limits on the number of candidates to be invited II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure IV.1) Description IV.1.1) Type of procedure

Competitive procedure with negotiation

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 11/10/2023

Local time: 17:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 29/02/2024

Section VI: Complementary information VI.1) Information about recurrence

This is a recurrent procurement: Yes

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

<a class=download_button rel=nofollow href="https://www.tenderguru.ru/registration?from=doc" >https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./Z5NAF5FQA5</a>

To respond to this opportunity, please click here:

<a class=download_button rel=nofollow href="https://www.tenderguru.ru/registration?from=doc" >https://www.delta-esourcing.com/respond/Z5NAF5FQA5</a>

GO Reference: GO-2023911-PRO-23845388

VI.4) Procedures for review VI.4.1) Review body

TransPennine Trains Limited

Bridgewater House, 58-60 Whitworth Street

Manchester

M1 6LT

UK

VI.5) Date of dispatch of this notice

11/09/2023

Information added to the notice since publication.

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